Consumer Growth Lead
Build the growth engine behind hundreds of Optishake locations.
- Location
- Helsinki, Finland
- Work model
- Flexible hybrid
- Reports to
- CEO
- Compensation
- Base salary + performance bonus + employee stock options
Turn insight into commercial performance
Increase consumer revenue per active machine — while maintaining healthy unit economics.
This is a high-impact role at the centre of Optishake's next stage of growth. We have already built a network of hundreds of Optishake machines and more than 26,000 registered consumers. Some locations materially outperform others — and that difference represents a major growth opportunity.
Your first challenge is to understand why performance differs between locations. Then identify the highest-impact growth levers, test them quickly and scale what works across the network.
Success is measured by real commercial impact. Not by how many campaigns, presentations or ideas you produce.
The network you inherit on day one
The work itself
- 01
Analyse consumer, sales and location-level data to understand what separates high-performing locations from low-performing ones.
- 02
Form hypotheses, prioritise opportunities and run fast, measurable growth experiments.
- 03
Test practical levers such as pricing, offers, promotions, product assortment, merchandising, point-of-sale visibility and consumer communication through existing channels.
- 04
Develop local activation together with gym partners and identify simple practices that can be repeated across the network.
- 05
Spend time in real locations and observe consumer behaviour — not only dashboards.
- 06
Turn successful experiments into scalable playbooks and make sure learnings are implemented across markets.
- 07
Own the measurement: what changed, why it changed, whether the impact was incremental and what we do next.
You, probably
- You have personally improved a measurable consumer or commercial KPI such as revenue, conversion, repeat purchase, retention, ARPU or purchase frequency.
- You are analytical and commercially minded. Revenue, margin, ROI and opportunity cost are natural parts of how you think.
- You enjoy testing ideas quickly, learning from the result and iterating instead of waiting for perfect information.
- You are hands-on. You are comfortable analysing data, building an experiment and executing the practical work yourself.
- You understand consumer behaviour and are curious about what makes people notice, try, buy and buy again.
- You are resourceful. You can create results with the tools and resources available today rather than waiting for a large team or a perfect product roadmap.
- You communicate clearly and work well across marketing, sales, customer success, product and technology teams.
Your background may be in consumer growth or in the hands-on commercial development of a physical, multi-site or partner-led network. Experience growing sales across existing customer locations is especially relevant.
This is not a performance marketing role. A purely digital marketing or paid-acquisition background without broader commercial or operational ownership is unlikely to be enough.
Location and way of working
The role is based in Helsinki. We believe close face-to-face collaboration is especially valuable during onboarding and while getting deeply familiar with our business, customers and data. Over time, however, we care much more about results than where every working hour is spent.
You will work directly with the CEO and closely with marketing, sales, customer success, product and technology.
Fluent English is required. Finnish or another Nordic language is an advantage, not a requirement.
Compensation
The package consists of a base salary, a performance-based bonus where strong results are reflected in total compensation, and employee stock options.
We are intentionally keeping the fixed compensation flexible because we are open to different backgrounds and seniority levels. If you create substantial measurable value for Optishake, we want that to be reflected in your compensation.
What happens after you apply
- 1
An initial discussion with the CEO.
- 2
A practical Optishake growth case and working session.
- 3
A final discussion.
- 4
Reference checks, before an offer.
No generic cover letter needed
Send us your CV or LinkedIn profile and answer one question:
Tell us about one measurable commercial or consumer metric you personally improved. What was the starting point, what did you do and what was the result?
Please also confirm that you are based in, or able to work regularly with the team in, Helsinki.
Questions first? Email [email protected].